Is The Acquisition Of AdeS Significant For Coca Cola?

Recently The Coca-Cola Company announced that together with Coca-Cola FEMSA, it had entered into an agreement to acquire Unilever’s AdeS soy-based beverage business. The brand, which is currently available in Latin American countries such as Brazil, Mexico and Argentina, generated net revenues of $284 million in 2015. While this number is not significant, compared to Coca Cola’s total revenues of around $40 billion, it marks the company’s foray into a new healthy beverage segment, ensuring...