Can Twitter's Sports Strategy Provide Its Revenues The Much Needed Boost?

Reports suggest that Twitter has entered into a video distribution and ad deal with Univision and Fox Sports where both the broadcasters will deliver short clips to Twitter’s platform from the Copa America soccer tournament. The video highlights are being posted to Twitter during the games real time and they carry six second pre-roll ads from seven different global advertisers. The deal is part of the Twitter Amplify Program which the company has been running with partners for the past three y...