How Can Ford Benefit From Manufacturing Lincoln Vehicles in China?

Recently, Bloomberg reported that Ford Motors‘ is in talks with its partner in China, the Changan Automobile Group, to produce its Lincoln luxury brand vehicles in China. The company is considering a major manufacturing presence in the southwestern Chinese city of Chongqing that would serve the domestic market and function as its Asian export base. As Chinese citizens experience higher disposable incomes and shift spending towards consumption, demand for luxury products is on the rise. Ford is...