The Origin and Future Of America's Hottest New App: musical.ly

If you want to reach teens and tweens in the U.S., keeping up with the latest app is imperative, and musical.ly is it. Growing at a phenomenal speed, musical.ly has become in less than two years one of the hottest mainstream social networks in the country. musical.ly user Baby Ariel grew her network to 9 million followers in one year, and user Jacob Sartorius released a single on musical.ly, which made it to number five on the U.S. charts. Other users are getting offered TV roles, and the networ...