My friend Gina loves to joke that she’ll receive her AARP card while her kids are still in elementary school. (AARP cards are infamous for showing up in U.S. mailboxes on or around someone’s 50th birthday.) In case you’re doing the math, Gina gave birth in her late 30s and early 40s. She enjoys the thought of getting messages for retirement at a life stage when she’s still hosting action-hero themed birthday parties and saving for college tuition. For marketers, the implications are more...
My friend Gina loves to joke that she’ll receive her AARP card while her kids are still in elementary school. (AARP cards are infamous for showing up in U.S. mailboxes on or around someone’s 50th birthday.) In case you’re doing the math, Gina gave birth in her late 30s and early 40s. She enjoys the thought of getting messages for retirement at a life stage when she’s still hosting action-hero themed birthday parties and saving for college tuition. For marketers, the implications are more...
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