Here's How Bed Bath & Beyond Is Looking To Increase Its Customer Base

Recently, Bed Bath & Beyond signed a long term agreement with Alliance Data Systems to develop a co-branded credit card program. Under this agreement, Alliance Data will develop a tailored marketing strategy for Bed Bath & Beyond and each of its concepts, utilizing its data driven lifecycle marketing approach. Alliance Data will also identify potential new customers for Bed Bath & Beyond through its data assets and analytical marketing expertise. The program will focus on a multi-channel approac...