Twitter has created a new way for advertisers to target their ads and tweets: by emoji. Instead of just targeting by demographics or specific interests, brands are able to push ads to people based on their use of sentiment, food, and passion emojis. The social media company has enlisted the help of AdParlor, Amobee, HYFN, […]
Twitter has created a new way for advertisers to target their ads and tweets: by emoji. Instead of just targeting by demographics or specific interests, brands are able to push ads to people based on their use of sentiment, food, and passion emojis. The social media company has enlisted the help of AdParlor, Amobee, HYFN, […]
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