Whiskey has been a strong sales driver of the U.S. spirits market, as the demand for American Whiskeys is booming in the U.S. and abroad. Modernized alcohol laws have expanded consumer access and choice. Furthermore, a return of the cocktail culture has aided the shift in consumer preferences from beer to more complex and premium spirits, mainly whiskey.
Whiskey has been a strong sales driver of the U.S. spirits market, as the demand for American Whiskeys is booming in the U.S. and abroad. Modernized alcohol laws have expanded consumer access and choice. Furthermore, a return of the cocktail culture has aided the shift in consumer preferences from beer to more complex and premium spirits, mainly whiskey.
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