Mod Shop is Fender's new online space where customers can create their very own custom guitar. The platform improves on the brand's previously launched "American Design Experience," which offered around 1.3 million ways to customize an axe, but proved to be too overwhelming in terms of customer experience. The Mod Shop is a more user-friendly version with an interface that allows buyers to tweak their modifications more seamlessly. Visitors are given the freedom to tinker with their creations an...
Mod Shop is Fender's new online space where customers can create their very own custom guitar. The platform improves on the brand's previously launched "American Design Experience," which offered around 1.3 million ways to customize an axe, but proved to be too overwhelming in terms of customer experience. The Mod Shop is a more user-friendly version with an interface that allows buyers to tweak their modifications more seamlessly. Visitors are given the freedom to tinker with their creations an...
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