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The Former CEO Of Victoria Secret Is Betting On ThirdLove, Heidi Zak's Tech-Enabled Lingerie Company Heidi Zak is the co-founder of ThirdLove, an innovative bra and underwear brand that was the first to offer half-cup sizing and a patented mobile sizing app which allows women to measure themselves at home. The San Francisco based company was founded in 2013, and recently raised over $8M Series A funding from investors including Laurie Ann Goldman, the former CEO of Spanx and Lori Greeley, the former CEO of Victoria’s Secret Stores.
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