Why Is Twitter Investing In The Online Music Platform SoundCloud?

Recently, Twitter's CEO mentioned in an interview that, earlier this year, the company invested $ 70 million in SoundCloud, an online music platform to support its efforts with creators. Twitter already had a relationship with SoundCloud, which it considers to be a "great partner over the years". Moreover, two years ago, it was in discussions to acquire SoundCloud, but eventually backed out. SoundCloud, which was a free platform to upload and share music, is now venturing into a subscription bas...