See Why These AJ4 Eminems Were Dipped in Melted M&Ms

Late last year, Eminem collaborated with Jordan Brand and fellow Detroit representative, Carhartt, to release a commemorative pair of Air Jordan 4s celebrating the 15th anniversary of Shady Records. Rather than release them to the general public, the triumvirate held a special auction where all proceeds would go to the Marshall Mather's Foundation. In the end, the ten pairs raised $250,000 USD and have since become one of the most coveted sneaker releases ever. So why is someone jumping into a p...