Bleacher Report Opens #BR99 Pop-Up With KITH

Today, June 22, marks the opening of Bleacher Report's #BR99 pop-up space in SoHo, New York. In conjunction with KITH, the multi-floor exhibition houses an apparel collaboration with Ronnie Fieg's New York brand, a "Social Customization Lab" to create personalized sports memes, specially curated artwork, a lounge area, and KITH Treats first Manhattan location. Best of all, #BR99 will be conduct a series of panel discussions every night with topics ranging from the business of sports to streetwea...