GamesBeat has recently held two "road show" events on mobile gaming influencers in New York and Seattle in June. At each event, we discussed the rise of influencers and their impact on marketing in the $34 billion mobile gaming market. The cost of user acquisition and the difficulty of game discovery in a sea of releases on […]
How mobile studios can use game influencers to overcome overcrowded app stores
Venture Beat - 29 Jun 2016 20:00
GamesBeat has recently held two "road show" events on mobile gaming influencers in New York and Seattle in June. At each event, we discussed the rise of influencers and their impact on marketing in the $34 billion mobile gaming market. The cost of user acquisition and the difficulty of game discovery in a sea of releases on […]
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