Metallica Are the New Faces of Brioni

Brioni's first creative campaign under newly-appointed director Justin O'Shea features none other than heavy metal pioneers Metallica. The heavily-tattooed O'Shea has tapped the metal veterans' current lineup: vocalist and guitarist James Hetfield, drummer Lars Ulrich, solo guitarist Kirk Hammett and bassist Robert Trujillo, for a campaign that visually references the cover of Queen's 1975 album Bohemian Rhapsody and features the band in white and black tuxedos. The campaign also does away with ...