The Guardian -
29 Jun 2016 17:36

The singer isn't even on tour - but that hasn't stopped him launching a line of streetwear. Think Hood by Air with Urdu script From Ariana Grande to the Kardashians and, erm Donna Air, we've seen, and immediately ignored, many a celebrity fashion range. But, in the past few years, there has been a rise in a new kind of celebrity fashion line: the fashionable merch line. Kanye West started it with his 2013 Yeezus tour merch that featured bomber jackets, hoodies and T-shirts, all emblazoned in a M...
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