Why Is PepsiCo Bringing Crystal Pepsi Back?

Recently PepsiCo announced that Crystal Pepsi, its iconic 90s clear cola, will be available for limited time in the summer across U.S. and Canada. Along with this launch, the company also plans to release “The Crystal Pepsi Trail”, an online version of its popular 90s computer game “The Oregon Trail”. This is the second limited launch of Crystal Pepsi after it was offered for a limited time in the U.S., through sweepstakes on the Pepsi Pass app in December 2015. As soda consumption witne...