Apple Could Reinvigorate Apple Music By Acquiring Tidal

The Wall Street Journal reported last week that Apple is in talks to buy streaming music company Tidal.  Although Tidal has a relatively small subscriber base of just about 4.2 million paying subscribers and potentially low revenues, we believe that an acquisition could be a smart move for Apple. It would allow Apple to bolster the content and overall experience of the Apple Music service, which has been off to a relatively slow start since its launch a year ago. Below we take a look at why acq...