Why Chipotle's New Rewards Program Is A Long Term Investment?

Chipotle Mexican Grill’s (NYSE: CMG) has been struggling to grow revenues after the viral outbreaks sickened its patrons and broadsided its business. The company recently launched “Chiptopia Summer Rewards”, a three month long promotion beginning July 1st. Under this program, the company will reward customers for making multiple paid visits to its restaurants. A visit will qualify for a reward if the minimum purchase before tax is $6.00 and the fourth, eighth and eleventh visit in each mon...