GUEST: Mobile messaging is growing. It has surpassed the popularity of social networking apps. For consumers, mobile messaging has quickly become their communication preference for personal and even business communication. A study found that many employees are using consumer-facing messaging apps such as Facebook Messenger or WhatsApp throughout the workday to communicate with colleagues, external partners, stakeholders, and […]
GUEST: Mobile messaging is growing. It has surpassed the popularity of social networking apps. For consumers, mobile messaging has quickly become their communication preference for personal and even business communication. A study found that many employees are using consumer-facing messaging apps such as Facebook Messenger or WhatsApp throughout the workday to communicate with colleagues, external partners, stakeholders, and […]
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