Machine Zone commands TVs in June as Overwatch, Xbox, and Lego march on

GUEST: Arnold Schwarzenegger had cameos in all major sports broadcasts this month — and it’s all thanks to one hit mobile strategy game. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending and which are generating the most digital response. The results […]