How The Booming Online Video Market In China Can Drive Baidu's Growth

Baidu started its online video business back in 2012 in an attempt to capture the shifting customer demand from television to online video streaming. Baidu’s online video business includes its iQiyi video platform, which has an extensive video content library that includes licensed movies, television series, cartoons, variety shows and other programs. In addition to sourcing licensed content, iQiyi also produces a wide array of original content and provides online community services to facilit...