Research finds social influence can prompt healthier eating choices

(Society for the Study of Ingestive Behavior) Researchers from the University of Birmingham have found that exposure to social-based messages promoting healthy eating can increase consumption of fruit and vegetables and reduce consumption of high-calorie snacks. It has been known for some time that people adapt their behavior to what they think is socially expected for that situation and food choices are no exception. If we are told that other people in our social group eat lots of fruit and veg...