alt-native Reimagines Kanye West's Seventh Album with 'So Help Me God' Conceptual Release

Before revealing the name of his seventh studio album, The Life of Pablo, Kanye West initially had other titles in mind for the record, such as: So Help Me God, SWISH and WAVES. Although the moniker wasn't chosen by Yeezy, design collective alt-native elected itself to create a sleek conceptual release for So Help Me God that boasts a wide array of media. With this project, alt--native attempts to surpass the expectations as well as fan experiences of a traditional album launch. "Whilst it also ...