By 2020, athletic apparel is projected to be a $66 billion industry. With more high profile celebrities stepping into the spotlight and championing active wear, as witnessed with Kanye West expanding his collaboration with Adidas and Beyoncé introducing her Ivy Park line, the segment has transcended the fitness world and seamlessly evolved into a global fashion trend. Nike is reportedly expected to generate upward of $2 billion in sales from womenswear by 2017 , attributing its scale to a high...
This Startup Is Turning Luxury Sleepwear Into The Next Big Trend In Performance Apparel
Forbes - 20 Jul 2016 09:08
By 2020, athletic apparel is projected to be a $66 billion industry. With more high profile celebrities stepping into the spotlight and championing active wear, as witnessed with Kanye West expanding his collaboration with Adidas and Beyoncé introducing her Ivy Park line, the segment has transcended the fitness world and seamlessly evolved into a global fashion trend. Nike is reportedly expected to generate upward of $2 billion in sales from womenswear by 2017 , attributing its scale to a high...
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