How Significant Is Australia For Alibaba's Global Expansion?

Recently, Alibaba announced that it will open its first office in Melbourne, Australia, as it plans to expand its presence internationally. This expansion is part of the company’s globalization strategy to reach two billion customers in the next two decades. 1300 Australian brands are already sold through Alibaba’s online stores and the company is well known in the region. By opening an office in the country, Alibaba plans to support existing merchants on its platform, encourage more compani...