GUEST: B.J. Fogg is a behavioral scientist who has written extensively about how computer products influence people. He coined the term “Captology,” which is an acronym for computers as persuasive technologies. When people view a product as having a life, the computer system inside the product can leverage the principles of social influence to motivate and persuade. In […]
GUEST: B.J. Fogg is a behavioral scientist who has written extensively about how computer products influence people. He coined the term “Captology,” which is an acronym for computers as persuasive technologies. When people view a product as having a life, the computer system inside the product can leverage the principles of social influence to motivate and persuade. In […]
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