Fighting Counterfeits Is Critical For Alibaba

Recently, Alibaba unveiled a new online platform that is aimed at streamlining the process required to track and remove fake goods on its e-commerce platforms. Termed as the Intellectual Property-Joint Force System, this tool will give participating brands an online portal and account manager to better facilitate the removal of counterfeits from Alibaba’s sites. The system will also allow Alibaba to alert brands on suspicious listings which it is unable to verify independently. Brands can then...