Can Twitter's New Marketing Strategy Drive User Growth?

Recently, Twitter rolled out a new marketing strategy which includes videos explaining what Twitter stands for, distinguishing it from other social media platforms. This effort stems from the company’s research which revealed that, while 90% of people globally recognized the Twitter brand but did not use the site because they misunderstood what Twitter is. The company is now looking to change the perception of Twitter from being a social network enabling users to connect with family and friend...