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Quality over quantity: How Zillow Group's user acquisition strategy lands loyal app users (VB Live) VB LIVE: A whopping 75 percent of Zillow Group members are mobile users — and Zillow's VP of marketing says their UA strategy is the primary driver. Register now for the first in our Masters of Mobile series to find out how Zillow is killing quality user acquisition. Gilt’s Digital Marketing Director will also be on hand. Register […]
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