YouTube's Dilemma: How Best To Monetizing Video Content

Alphabet’s (NASDAQ: GOOG, GOOGL) online ad company Google owns YouTube. According to Trefis estimates, YouTube makes up over 12.5% of Alphabet’s value. Trefis also estimates that it generated nearly $12.6 billion in revenues in 2015. However, Alphabet continues to explore avenues to boost YouTube’s revenues. While last year the company launched the ads free videos streaming subscription services on YouTube platform called YouTube Red, it is now exploring a paid YouTube subscription cable s...