Hypebeast -
31 Jul 2016 20:08

The reappropriation of Old English fonts in street culture is nothing new. Born x Raised has pulled from Chicano calligraphy and L.A. gang writing in its angst designs, while Million $ Mano's Treated Crew use the glaring script as a forthright and unmissable emblem in its apparel releases. Yet the one who has championed this simple execution and brought it to new heights (in both popularity and price point) is Kanye West. In February 2016, Virgil Abloh posted an Instagram snapshot of The Life of...
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