Nike Acquires Virgin Mega To Improve The Way We Buy Sneakers

Virgin founder and CEO Richard Branson announced earlier that Virgin Mega had been acquired by Nike and the announcement had many wondering several things. For one, what exactly is Virgin Mega? Two, how will Nike's acquisition of the company affect consumers and customers? Virgin Mega was started two years ago as a 12-person start-up with the hopes of changing the way millennials and the youth buy things on their phones -- it does so by running the retail experience through a process of gamifica...