Levi's and Jeff Yokoyama on "Mottainai"

The Levi's® Eureka Innovation Lab in San Francisco is a think-tank for the future of denim. Home to VP of Technical Innovation, Bart Sights, the huge open workspace houses everything from an archive of Levi's Vintage Clothing, to the machines and materials needed to create a pair of jeans from scratch in just one day. The Eureka Lab also houses Bart's personal collection of jeans. The carefully curated selection hanging above the workspace is a shrine to the past, but also serves as the muse fo...