How Did Heritage Sportswear Become Such an Integral Part of Fashion?

Luxury sportswear, athleisure, athletic couture; we've all heard these and likely a bevy of other such terms that go on to describe the ever-increasing intersection between high fashion and sportswear. Not new by any stretch of the imagination, this enigmatic trend bombarded fashion's landscape long ago, however, over the past few years has reached a level of mass-acceptance that is further fueling consumer demand far and wide. Fashion has consistently been used as a medium in which to communica...