Why Videos Can Increase User Engagement on LinkedIn?

Facebook and Twitter have been going all out in the digital video space acquiring streaming rights and looking to create interesting video content. On the other hand, LinkedIn finally seems to be trying to catch up with this new trend. The company recently added new features to its platform where viewers can watch 30 second videos posted by “influencers”. These videos are expected to be crisp and to the point, while addressing a specific question or issue. The company has reached out to a sm...