Is Kanye West adidas' Winning Formula?

After years of losing share to Nike and battling more recent sportswear company Under Armour, adidas is finally getting its stride back. On Wednesday, adidas announced that its North American sales have jumped 32% in the second quarter. What this means for adidas is that company shares have strongly outperformed the German stock index in the past year as they have almost doubled in price. Part of adidas' success is due in part with Kanye himself. The collaboration between the sportswear giant an...