Hypebeast -
10 Aug 2016 17:22

adi's own German stomping grounds won't be the only locale churning out kicks via robot next year. Today, adidas announced that its state-of-the-art SPEEDFACTORY production will be coming to Atlanta in 2017, thus allowing the Three Stripes "to create product more quickly and closer to U.S. consumers." Said adidas Group Executive Board Member Eric Liedtke of the move: For years our industry has been playing by the same rules manufacturing product remotely in Asia. As the creator brand that challe...
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