Here's the golden rule for brands on the brink. When you bury the truth, it grows. So if you do something wrong, if a mistake happens- -own it, apologize, and fix it. Pretty simple stuff, and under 140 characters, yet Hillary Clinton and Donald Trump seem to have ignored this tweet.
Here's the golden rule for brands on the brink. When you bury the truth, it grows. So if you do something wrong, if a mistake happens- -own it, apologize, and fix it. Pretty simple stuff, and under 140 characters, yet Hillary Clinton and Donald Trump seem to have ignored this tweet.
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