Mobile marketing automation (MMA) solutions do produce significant results for those that can afford them and can deal with their complexities, but that is a tiny few. In a VB Insight study, we registered a 1.5 percent market penetration for MMA solutions among app developers. While things have improved since then, the number of practitioners […]
Mobile marketing automation (MMA) solutions do produce significant results for those that can afford them and can deal with their complexities, but that is a tiny few. In a VB Insight study, we registered a 1.5 percent market penetration for MMA solutions among app developers. While things have improved since then, the number of practitioners […]
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