No streetwear brand parodies haute couture better than Youth Machine, the LA-based streetwear label started by husband/wife design duo Clifford and Erica Lidell. Youth Machine is notorious for giving luxury branding a jocular update, making historically elite brands more palatable for millennials whose tastes are no longer driven by status, but by tongue-in-cheek humor and irony. Youth Machine has always been a go-to brand for bold graphic pieces, but in its latest drops for the fall/winter seas...
No streetwear brand parodies haute couture better than Youth Machine, the LA-based streetwear label started by husband/wife design duo Clifford and Erica Lidell. Youth Machine is notorious for giving luxury branding a jocular update, making historically elite brands more palatable for millennials whose tastes are no longer driven by status, but by tongue-in-cheek humor and irony. Youth Machine has always been a go-to brand for bold graphic pieces, but in its latest drops for the fall/winter seas...
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