How Does IKEA Really Feel About Those IKEA Hacks? -- Video from Apartment Therapy

IKEA hacks have long provided do-it-yourself inspiration. Whether it's reinventing the product's functionality or changing its appearance, seeing before and afters photos of these projects are gratifying - even if it's someone else's work. But how does IKEA really feel about the term "IKEA hack?" After all, people are taking their products, their work, and re-designing them in a whole new way. Maxwell Ryan, CEO and Founder of Apartment Therapy, sat down with IKEA's Head of Research, Mikael Ydhol...