GUEST: Positioning statements are one of the most foundational marketing tools for any company. So why are so many of them bad? The popular formula has become so common there's even a generator that creates one in 30 seconds. Not surprisingly, formulaic statements are generic and defeat the purpose entirely — identify what a company does […]
GUEST: Positioning statements are one of the most foundational marketing tools for any company. So why are so many of them bad? The popular formula has become so common there's even a generator that creates one in 30 seconds. Not surprisingly, formulaic statements are generic and defeat the purpose entirely — identify what a company does […]
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