The U.S. Pay TV market is not only extremely competitive but also mature, with TV present in almost 95% of households and Pay-TV penetration at over 85%. With the recent sluggishness in the housing market, booming broadband and the growing trend of cord cutting (generally in favor of online streaming), many Pay TV operators have been losing subscribers.
The U.S. Pay TV market is not only extremely competitive but also mature, with TV present in almost 95% of households and Pay-TV penetration at over 85%. With the recent sluggishness in the housing market, booming broadband and the growing trend of cord cutting (generally in favor of online streaming), many Pay TV operators have been losing subscribers.
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