BBC's 'Great British Bake Off' Cooks Up Launch Record; Beats Rio Olympics

Season 7 of BBC One’s The Great British Bake Off got cooking on Wednesday with a sweet new record. Watched by an average 10.4M viewers in the 8PM slot, it drew a 47.5 share. The peak audience for the cooking competition that has risen to phenomenon status in the UK was 11.2M last night. That tops the network’s most-watched moments of the Rio Olympics, which peaked at 11.1M viewers. The Games had delayed the start of Bake Off which last year began earlier in August (check…