We recently ran into a big issue at our agency. About a year ago, we decided to move downstream to smaller spend clients because we were seeing so much demand from that segment. So, we developed new products, new processes, and built a large team to support this initiative. And boy did it work... at least from a sales perspective.
We recently ran into a big issue at our agency. About a year ago, we decided to move downstream to smaller spend clients because we were seeing so much demand from that segment. So, we developed new products, new processes, and built a large team to support this initiative. And boy did it work... at least from a sales perspective.
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