Drawn to the aesthetic parallels between A.P.C. and Outdoor Voices, Jean Touitou initiated a partnership with Tyler Haney, culminating in a collaborative line that is set to launch on August 31. Based in New York, Outdoor Voices has adhered to a digital-first strategy, with 80 percent of its sales taking place online. Discussing her company's moves in e-commerce, Haney emphasizes speed and nimbleness- "We are very quick to respond and I think the fashion industry has lost that," she says. Touito...
Drawn to the aesthetic parallels between A.P.C. and Outdoor Voices, Jean Touitou initiated a partnership with Tyler Haney, culminating in a collaborative line that is set to launch on August 31. Based in New York, Outdoor Voices has adhered to a digital-first strategy, with 80 percent of its sales taking place online. Discussing her company's moves in e-commerce, Haney emphasizes speed and nimbleness- "We are very quick to respond and I think the fashion industry has lost that," she says. Touito...
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