There is a long held belief in the business for sale sector that a business is worth what a buyer is willing to pay and what a seller is willing to accept. Theoretically it sounds wonderful; practically, it does not work. There has to be a basis by which the parties – a buyer and seller can, at the very least, begin a negotiation.
There is a long held belief in the business for sale sector that a business is worth what a buyer is willing to pay and what a seller is willing to accept. Theoretically it sounds wonderful; practically, it does not work. There has to be a basis by which the parties – a buyer and seller can, at the very least, begin a negotiation.
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