Here's How Google Can Benefit From Its Foray Into Ride Sharing

Reports suggest that Alphabet Inc.’s subsidiary Google will now allow all its Waze app users in the San Francisco area to find fellow commuters who are headed in the same direction. This is as the company tries to establish itself as a strong player in the transportation segment. The fares for this ride sharing are aimed to be low enough to discourage drivers to operate as taxi drivers. While this is seen as a direct competition to Uber and Lyft, Google’s fares are much lower than the rides ...