Can "Brunch" Be The Next Revenue Driver For Starbucks?

Reports suggest that Starbucks is testing a “weekend-only” brunch menu in selected locations in the U.S. This appears to be an innovative idea by the company to spread its wings wider and increase its food revenues. While beverages and primarily coffee are Starbucks’ main source of revenue, the company also serves a selection of wine and craft beer along with savoury small plates in selected locations as part of its “Starbucks Evenings” program. This indicates the company’s intention...